Main Objectives

• To equip students with basic tourism organizational and event planning skills
• To source for ideas and business inspirations.
• To improve their overall leadership skills.

Main Programme Style

Workshops, discussions, games and actual hands-on activities

Duration: 5 days (8.30am-12.30pm) (20 hours)

Course Outline

Introduction to Hospitality & Tourism

• Overview of the multi-faceted nature of the hospitality and tourism industry.
• Introduced to the concept of tourism demands and tourism consumer behaviour.
• The trends, issues and challenges facing the industry

Business Etiquette & Service Excellence

• The importance of power dressing and grooming.

Club, Resort & Spa Business

• Understanding of the organization and management of various types of private clubs, resorts and spa businesses.
• Issues concerning the successful marketing, management and development of the three types of businesses.

Geography of Travel & Tourism

• Key tourist destinations worldwide through an understanding of basic geographical characteristics and how these determine the tourism resources in a country.

Festivals & Events Management

• Knowledge involved in the planning, development, programming and production of medium and large scale events.
• Human resource management, budgeting and staging of events.

Practice of Entrepreneurship

• Develop a realistic business plan expected of an entrepreneur.

Resort Operations & Management

• Understanding of the resort industry.
• Development, design and operations of year-round resorts, and especially on the programming of guest activities and the provision of recreation

Destination Planning & Development

• Plan, develop, and manage natural, cultural and financial resources in an environmentally responsible manner.